As more creators enter the platform, one question often arises: "Do Shorts or Long-form videos earn more revenue?" In this post, we’ll analyze and compare the CPM (Cost Per Mille) of YouTube Shorts and Long-form content based on 2025 metrics and trends.
This post is ideal for:
- ✔ Aspiring YouTubers seeking monetization
- ✔ Creators managing both Shorts and Long-form formats
- ✔ Anyone curious about CPM differences based on content type
📌 Table of Contents
- What is CPM?
- How Shorts Monetization Works
- How Long-form Monetization Works
- CPM Comparison: Shorts vs Long-form
- Monetization Strategy Tips
1. What is CPM?
CPM (Cost Per Mille) is the amount advertisers pay for 1,000 ad impressions. On YouTube, your earnings depend on how many monetized impressions your video receives—not just raw views.
💡 Factors like viewer retention, location, and engagement heavily influence CPM.
2. How Shorts Monetization Works
Since February 2023, YouTube Shorts became eligible for monetization, but it follows a pooled ad revenue model based on total views and music usage.
- 📉 Average CPM: $0.20 ~ $0.80
- 📊 Factors: Music usage, country, ad engagement
💡 Shorts generate massive traffic, but offer lower CPM and fewer ad placements.
3. How Long-form Monetization Works
Long-form videos allow for multiple ad placements—pre-roll, mid-roll, and overlay ads—resulting in higher CPM potential.
- 📈 Average CPM: $3.00 ~ $15.00
- 🎯 Formats: Skippable ads, mid-rolls (after 8 min), banners
💡 Even with lower views, longer watch time and loyalty can drive strong earnings.
4. CPM Comparison: Shorts vs Long-form
Based on 2025 data:
| Content Type | Avg. CPM (USD) | Revenue Difference |
|---|---|---|
| Shorts | $0.40 | Base |
| Long-form | $8.00 | ≈ 20x Higher |
💡 To maximize revenue, creators must understand format-based earning potential rather than chasing raw views.
5. Monetization Strategy Tips
- ✅ Use Shorts to build subscribers and drive to Long-form
- ✅ Create 8+ minute Long-form videos for mid-roll ads
- ✅ Build content series using both formats
- ✅ Analyze audience behavior for format optimization
💡 YouTube's algorithm favors content that generates engagement—not format. Mix both wisely for best results.
📌 Coming up next: AdSense Auto Ads Optimization for Bloggers with high-RPM targeting methods.
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